Chief Marketing Officer
Angelica Cob-Baehler is a veteran music executive and television producer who brings her talents to the BIG3 after previously holding senior positions at Columbia Records, EMI and Epic.
Cob-Baehler was named senior vice president of publicity at Virgin Records in 2005. At Virgin, she was responsible for press campaigns for artists including Thirty Seconds to Mars, Joss Stone, KT Tunstall and Iggy Pop and the Stooges.
Cob-Baehler played a key role in getting Katy Perry signed to Capitol/Virgin in 2006. She was credited for creative direction and A&R on Perry’s debut One of the Boys, which went on to sell more than 5 million albums worldwide, and served as the creative director for Perry’s Teenage Dream. Cob-Baehler continued to work closely with Perry until she left EMI in 2011 to become executive vice president of marketing at Epic Records.
In addition to heading marketing at Epic, Cob-Baehler served in an A&R capacity, and notably signed the controversial hip hop band Death Grips, who were named Spin magazine’s “Artist of the Year” in 2012.
Cob-Baehler joined The Firm/The Online Network as the head of marketing/associate producer in 2013. She was promoted to head the Firm’s music operations in June, 2016.
Cob-Baehler appeared on Billboard’s 2011 list of prominent women in music. She co-produced the 2017 20-episode season of Hip Hop Squares. She has served on the board of directors for Generosity Water, the Thirst Project, and MusiCares.