Cynopsis: Amy Trask Details Plans for the BIG3’s New Season
By Cynopsis Media June 21, 2021
By: Cynopsis Media
Flush with new partnerships that include Triller/FITE, Monster Energy, Microsoft and more, the BIG3 bounced back to action over the weekend, hosting its SuperDraft ahead of the upcoming season, which tips off on July 10 on CBS and new streaming partner Triller from Las Vegas. Founded by producer, actor and musician Ice Cube and entertainment executive Jeff Kwatinetz, the league has featured professional athletes that include named such as Joe Johnson, Amar’e Stoudemire, Mike Bibby, Josh Smith, Stephen Jackson, Glen “Big Baby” Davis, Rashard Lewis, and more. Cynopsis Sports asked Amy Trask, Chairman of the Board, BIG3 about the upcoming season.
Trask on the SuperDraft and its partnership with Microsoft: We were delighted to hold our draft at the Microsoft Lounge. The lounge is spectacular, Microsoft’s technology and expertise allowed us to connect with coaches, players and draftees and thus capture the essence and excitement of the draft and the enthusiasm of the Microsoft team members with whom we worked was palpable. Hey – I just thought of something – we used Microsoft Teams and we worked with the Microsoft team, both were terrific.
On taking the position: When Jeff (Kwatinetz) and Cube approached me to discuss their concept and plans for the BIG3, I was excited by their vision, but what really excited me was the opportunity to work with them to bring their vision to life. They lead the BIG3 in the manner I have long believed the best for business: they foster an environment in which we all communicate, cooperate, collaborate and coordinate they foster an environment in which healthy disagreement is not only accepted, it is not only welcomed, but encouraged. Our Commissioner Clyde Drexler is also tremendously communicative and collaborative, as is our new CEO Chris Hannan. As to my hope, it is quite simple: I hope to help Jeff and Cube realize their vision and I shall do all I can to help them do so.
On the new Triller deal and media presence: Chris developed and presented a number of exciting media options and proposals. We chose Triller because it is a very exciting platform and because we believe Triller will be a collaborative partner. As to our media presence in general, we are looking forward to a far greater presence than we have had in past seasons and in that regard, Chris has created a number of terrific opportunities for us (and he ain’t done yet).
On the success of female coaches at the Big3: Nancy (Lieberman) won the Championship and was voted Coach of the Year in her first season with the BIG3. Lisa (Leslie) won the Championship and was voted Coach of the Year in her first season with the BIG3. Some leagues and some businesses talk about fostering change, we’ve done it. As is said, some “talk the talk” while others “walk the walk.” I do believe we will see a woman as a head coach in the NBA and we are delighted that we have led the way.