SportsPro Media: BIG3 In Talks Over Selling Teams
By BIG3 February 16, 2023
Big3, the three-on-three basketball league co-founded by American rapper Ice Cube, is exploring the possibility of selling some of its teams to external investors, according to Bloomberg.
Since being created in 2017 by Ice Cube and his business partner Jeff Kwatinetz, the league has owned all of its 12 teams. Bloomberg now reports that talks are underway with several interested parties as the Big3 eyes a shift towards a franchise-like model.
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