Triller Signs Historic Broadcast Rights Deal With Sports League, Set to Air BIG3 in Exclusive Pact
By BIG3 June 3, 2021
Season Kicks Off on Triller LIVE June 14 with the 2021 BIG3 SuperDraft
Los Angeles (June 3, 2021) – Triller, the globally popular AI-powered social media experience, today announced that it has become an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3. Triller will join CBS Sports as the official media partners for BIG3’s fourth season. Triller Live, Triller’s global direct-to-consumer streaming platform, will air 30 hours of exclusive live games for free beginning with the June 14 BIG3 SuperDraft that leads up to the fourth season tip-off on July 10 in Las Vegas. The addition of BIG3 advances Triller LIVE’s sports programming in the streaming space, following the highly successful launch of Triller Fight Club earlier this year. The deal also includes the BIG3’s inaugural All-Star game with musical acts following the conclusion of the BIG3 season to be aired across Triller platforms. More details on the All-Star game will be announced at a later date.
Key features of the partnership include:
- 30 hours of exclusive BIG3 regular season game coverage
- Exclusive coverage of inaugural BIG3 All-Star game and BIG3 SuperDraft
- The launch of multiple Triller accounts as BIG3 Co-founder, Ice Cube and players join the platform to provide unique and exclusive content to fans everywhere throughout the season
- Cross promotion at BIG3 games and Triller events including Triller’s upcoming June 19 Triller Fight Club event in Miami
- Triller signage courtside at all BIG3 events and venues
“BIG3 is back and bigger than ever for its fourth season. The Triller platform has massive reach, especially with our younger audiences and BIG3 is the perfect combination of sports and entertainment for that demographic. It made perfect sense to bring Triller on as an exclusive partner for this year and we can’t wait to give fans something they’ve never seen before,” said BIG3 co-founders, Ice Cube and Jeff Kwatinetz.
“There’s nothing as fun and fast in sports as BIG3 basketball, and once you watch one game, you’ll be hooked,” said Triller co-owner Ryan Kavanaugh. “We are excited to partner with Ice Cube and the BIG3 organization to bring this exciting and growing sport to Triller audiences around the world.”
FIREBALL3 combines highly competitive, physical, fast 3-on-3 basketball with innovative game play, including 4-point shots, Coach Challenges, and its iconic, Bring the Fire rule which allows teams to challenge fouls, resulting in in-game one-on-one matches to determine ball possession. Due to the unique style of FIREBALL3, the BIG3 league encourages recruitment of the best athletes in the world regardless of their sporting experience or prior sports leagues. In addition to Toyota returning, new sponsors for this season include Monster Energy and SuperDraft.
Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the premier global BIG3 league has featured many of the world’s best-known professional athletes including the decorated Joe Johnson, Amar’e Stoudemire, Mike Bibby, Josh Smith, Stephen Jackson, Glen “Big Baby” Davis, Rashard Lewis, and more. The coaching ranks are filled with legends like Julius “Dr. J” Erving, Charles Oakley, George Gervin, Kenyon Martin, Gary Payton, and the last two Coach of the Year winners, Lisa Leslie and Nancy Lieberman.