Jeff Kwatinetz is the Founder and CEO of The Firm, a film and television production company, music management firm and record label that he re-launched in 2015. In addition to television and film development at multiple networks and studios, The Firm is currently producing five on-air series across multiple networks and platforms, two films, and is COO of Ice Cube’s Cube Vision. As the CEO of The Firm, Kwatinetz is the steward of one of the industry’s most powerful entertainment management, film and television production companies, and record labels—responsible for engineering the careers of prominent figures, and programming across the recording, motion picture and television sectors.
Throughout his 30-year career, Kwatinetz has anticipated, defined and contextualized market trends inclusive of generations of consumers. In doing so, he has gained a unique understanding of how the confluence of marketing, marketplace and media invoke emotion and a call to action among a global constituent.
As part of The Firm, Kwatinetz helps run Cube Vision, the highly successful production company formed by Ice Cube, which produced the 2015 blockbuster “Straight Outtta Compton,” which grossed more than $200 million worldwide. As part of their nearly two decade long partnership, Cube Vision and Kwatinetz have over 25 film projects in active development. Their long list of television projects includes Hip Hop Squares, which airs on VH1. Kwatinetz produced the long-running television series Wilfred and Royal Pains.
The company’s record label, responsible for numerous gold and platinum records, achieved its first #1 album and fifth top five debut with Got Your Six, the latest release from Five Finger Death Punch. From 1997-2008, Kwatinetz founded and led the previous iteration of The Firm, where he developed innovative campaigns for artists such as Ice Cube, Snoop Dogg, Backstreet Boys, Kelly Clarkson, Korn and Jennifer Lopez. The Firm later entered into film and television management, representing such artists as Martin Scorsese, Leonardo DiCaprio, Vin Diesel, Rachel Weisz and Cameron Diaz.
Kwatinetz earned his J.D. with honors at Harvard Law School and holds both an M.A. and B.S. at Northwestern University, where he has been a guest faculty member and frequent lecturer.