Leadership.
On January 11, 2017, producer, actor and music legend Ice Cube, along with entertainment executive Jeff Kwatinetz officially announced the launch of the BIG3, a new, 3-on-3, half-court basketball league that will feature some of the best players to ever play the game.
Cube and Kwatinetz had a shared vision of a player-centric league focused on entertainment and innovation. Among those innovations, they introduced the 4-point shot, with three 4-point circles beyond the 3-point line.
Among the hoops legends they brought into the fold was Hall of Famer Clyde Drexler, who was named Commissioner of the BIG3.
Leadership.
On January 11, 2017, producer, actor and music legend Ice Cube, along with entertainment executive Jeff Kwatinetz officially announced the launch of the BIG3, a new, 3-on-3, half-court basketball league that will feature some of the best players to ever play the game.
Cube and Kwatinetz had a shared vision of a player-centric league focused on entertainment and innovation. Among those innovations, they introduced the 4-point shot, with three 4-point circles beyond the 3-point line.
Among the hoops legends they brought into the fold was Hall of Famer Clyde Drexler, who was named Commissioner of the BIG3.
