BIG3 AND SNICKERS TEAM UP TO CREATE FIRST-EVER REFEREE JERSEY PATCH IN LEAGUE HISTORY

LOS ANGELES – June 24, 2023 – Today, the BIG3 announced that Snickers, a Mars brand, will be joining the league as its official referee jersey patch partner. The first-of-its kind deal will be centered around the BIG3 referees having their own Snickers-branded patch placed on the arm sleeve of their own uniforms.

“We are thrilled to be working with the Snickers brand on this exciting and first-of-its-kind referee partnership,” said BIG3 Senior Vice President of Sales, Brad Jacobs. “Everyone loves to bust on referees, this we know, but we want to empower our referees and give them the same recognition for the hard work they put in day in and day out on the court, just as we do for our players. It has been a pleasure to work with a brand that is so in tune with the BIG3’s vision and we are looking forward to seeing what we can accomplish together.”

The BIG3 is returning to a full nationwide touring model for the league’s sixth season, tipping off on June 25, in Chicago, IL, at United Center. The regular season will stop at arenas in Dallas, New York, Miami, Boston, Charlotte, Detroit, and Memphis. Games will air live on CBS, Paramount+, MASN Sports and TV.BIG3.COM

Tickets for season six are be available here. To learn more about the BIG3 and see the full season six schedule, go to BIG3.com and follow @thebig3 on twitter and instagram.

ABOUT BIG3:

BIG3 (BIG3.com) is who we are, FIREBALL3 is what we play. It’s not your grandfather’s 3-on-3. The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast game experiences and incredible fan experiences. In 2023, the BIG3 was named “Best in Web3” by Sports Business Journal for the league’s groundbreaking Web3 Project, Forever Experience Action Tokens (FEATs), offering utility and ownership-like value in BIG3 teams via blockchain technology.

ABOUT MARS, INCORPORATED:

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA

testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

CONTACT: big3@hstrategies.com