By Bloomberg Quicktake
The BIG3 under the watchful eye of founder and co-owner Ice Cube is entering into its fourth season. The BIG3 is at a critical point. It’s survived longer than most start-ups but now it needs to take the game to the next level, with sponsors and fans — in the seats, but especially, on TV and online. Quicktake’s chief correspondent Jason Kelly spoke with Ice Cube about what is in store for the future of the league.
Ice Cube's sports league startup @thebig3, backed by Microsoft and Taco Bell, is fighting to be the next big thing in hoops.@jasonkellynews caught up with @icecube and Big3 coach @JuliusErving in Las Vegas pic.twitter.com/6NaVA752qj
— Bloomberg Quicktake (@Quicktake) July 15, 2021