Bloomberg Quicktake: The Future of the BIG3
By BIG3 July 16, 2021
By Bloomberg Quicktake
The BIG3 under the watchful eye of founder and co-owner Ice Cube is entering into its fourth season. The BIG3 is at a critical point. It’s survived longer than most start-ups but now it needs to take the game to the next level, with sponsors and fans — in the seats, but especially, on TV and online. Quicktake’s chief correspondent Jason Kelly spoke with Ice Cube about what is in store for the future of the league.