Sports Business Journal: BIG3, Microsoft expand deal on eve of season
By BIG3 July 9, 2021
By Sports Business Journal
The Big3 is expanding its partnership with Microsoft, which now becomes the official technology partner of the league. The partnership also will include Microsoft and Xbox as the official jersey patch partner, in-game signage, and product pop-ups. Six of the 12 teams in the Big3 will have Microsoft branding on their jerseys; six will have Xbox. Microsoft will also present the Season MVP and Player of the Week awards.
Additionally, Microsoft will become the presenting sponsor of Young3, the Big3’s youth community program whose first event is July 16 in L.A. Future activation will involve cross-promotion between Big3 and Microsoft social media accounts. This comes after last month’s Big3 SuperDraft at the Microsoft Lounge in L.A. The Big3 season tips off tomorrow at Orleans Arena in Las Vegas (SBJ).