The Lead Podcast: Is The BIG3 Here to Stay?
By BIG3 June 24, 2021
Four years ago, BIG3 the 3-on-3 basketball league founded by hip-hop artist Ice Cube and entertainment executive Jeff Kwatinetz, was rolled out amidst a healthy dose of skepticism. But now, after a year off because of the pandemic, the league is still alive and is trying to pick up steam. The Athletic’s Tashan Reed recently spoke with Ice Cube, Kwatinetz and NBA legend Clyde Drexler ( Big3’s commissioner) about their hopes and goals for the league, and Tashan joins us today to discuss how BIG3 is shaking things up, and weather or not they’re here for the long haul.
By: The Athletic