U.S. Integrity Partners with BIG3 to Ensure Sports Betting Integrity
By BIG3 July 13, 2021
The sports betting monitoring company congratulates the league on its fourth season and vows to provide fans with a safe and secure sports betting process
LAS VEGAS, NV (July 14, 2021)
– Today, BIG3 announced a partnership with U.S. Integrity (“USI”), the leading technology-driven sports wagering monitoring company. USI will provide the highest level of protection against betting-related fraud and corruption as fans across the country wager on the league’s highly anticipated fourth season. The BIG3 2021 season kicked off this past weekend at Orleans Arena in Las Vegas and was broadcast live on CBS.
A fast-growing league with a dedicated fanbase, BIG3 has attracted top talent from all facets of basketball including coveted players, legendary coaches, and expert sideline commentators. USI has played a significant role is advising the league as it sought wagering approval in multiple U.S. states & jurisdictions, and widespread wagering via multiple sportsbooks from coast to coast.
“High-profile athletes, a popular sport like basketball and great media partners like CBS & Triller are a great start to fan engagement,” said Matthew Holt, CEO and Co-Founder of U.S. Integrity. “Sports betting takes that engagement to another level entirely. We were honored to have the opportunity to introduce BIG3 to regulators across the country who have legalized and launched regulated sports betting.”
“U.S. Integrity’s one-of-a-kind services have made them an ideal partner for BIG3 as it embarks on a long-awaited fourth season,” said BIG3 CEO Chris Hannan. “Not only is reliability and trust in our league paramount, but the fan data and insights will have long-term benefits as we grow the league in coming years. Our fans are a huge part of what makes BIG3 so unique and putting them at the forefront of our priorities is pertinent.”
Throughout the season, USI will provide integrity monitoring service via its proprietary dashboard. USI conducts analysis across dozens of data sets including account-level wagering detail – a unique differentiator that is delivered to USI directly from sportsbook partners – to proactively identify potentially suspicious wagering activity and irregular contest-level patterns for customers across the domestic sports betting market.
As a ground-breaking league that focuses on innovation, BIG3 recently implemented notable rule changes following the 2019 season which included lowering the minimum age of athletes from 27 to 22 and opening the league to all nonprofessional and professional athletes that want to try out. The BIG3’s regular season will run in Las Vegas and New Orleans. The playoffs, consolation, and championship will be held at Atlantis Paradise Island in the Bahamas.
For additional information, visit www.big3.com.