Founder
Ice Cube
As much as technology, business and society have changed since the 1980s, one thing has remained constant: Ice Cube has been a premier cultural watchdog, astutely commenting on, examining and detailing the breadth of the American experience in uncompromising terms with an unflinching honesty and a sobering perspective, as well as a deft comedic touch that has endeared him to several generations of fans.
Indeed, growing up in crime and gang-infested South Central Los Angeles in the 1970s and ‘80s, Ice Cube learned how to navigate a world where the lines between right and wrong shifted constantly. Equally important, the Los Angeles-based entertainment mogul also found a lasting way to present the comedy that exists in the midst of difficult situations.
After penning the most memorable lyrics on N.W.A’s groundbreaking songs “Straight Outta Compton” and “F Tha Police,” Ice Cube left the group at the peak of its popularity because he was not being paid correctly. That move led to one of the most successful careers in music history. As a solo recording artist, Ice Cube has sold more than 10 million albums while remaining one of rap’s most respected and influential artists.
Beyond music, Ice Cube has established himself as one of entertainment’s most reliable, successful and prolific figures. In the film arena, he’s an accomplished producer (Friday, Barbershop 2: Back In Business, Are We There Yet?), writer (Friday, The Players Club, The Janky Promoters) and director (The Players Club) who is best known for his acting.
One of the most bankable actors in cinematic history, his films include the acclaimed Friday, Barbershop and Are We There Yet? franchises, as well as star turns as a conflicted teen in Boyz N The Hood, a greedy soldier in Three Kings and an elite government agent in xXx: State Of The Union.
Most recently, Cube found major success with the box office hit “Ride Along,” which his company Cube Vision produced. The film was #1 at the box office for three consecutive weekends and was the highest grossing movie in history over Martin Luther King Jr. holiday weekend.
While Cube loves making movies, his first passion will always be music. His forthcoming album, Everythang’s Corrupt, will be his 18th release as a solo artist or a member of a group.