BIG3 Revs Up for Season Five with Return of Toyota as Official Vehicle Partner
By BIG3 May 26, 2022
Partnership will feature the Toyota Rav4-Point Circle and On-Site Activations
LOS ANGELES – May 26, 2021 – Today, the BIG3 announced that Toyota Motor North America is returning as the BIG3’s Official Vehicle Partner and sponsor of the Toyota Rav4-Point Circle. Toyota returns for the third consecutive year following a landmark 2021 season that included numerous in-game activations and innovative fan engagement opportunities.
Key features of the partnership include:
- The RAV4-Point Shot Circle
- Toyota as the Official Vehicle Partner of the BIG3
- Interactive on-site activations for BIG3 fans to experience the 2022 Toyota vehicle lineup, including Tundra and RAV4
- Grand Prize Flyaway: one lucky fan will win an all-expense paid trip for two to the BIG3 All Star Weekend in the Bahamas in September
“We are thrilled to be partnering with Toyota again this season,” said BIG3 CEO Chris Hannan. “They have eagerly supported this league since day one and continue to help us grow through their outside-the-box thinking and exciting activations to engage BIG3 fans directly. The RAV4-Point Shot Circle is one of the best parts of our game and I know that together, the BIG3 and Toyota will bring the fire all summer long.”
Known as a ground-breaking league that focuses on innovation, the BIG3 is implementing several key changes this season including doubling the number of open tryouts, lowering the minimum player age, and introducing the BIG3’s new model of ownership announced last month which leverages blockchain technology to sell NFTs offering ownership-like benefits in each of the 12 teams in the league including VIP tickets, priceless game experiences, voting rights, and much more.
“BIG3 gives us a chance to witness some amazing basketball talent. We appreciate the opportunity to be a part of something that provides great joy and entertainment on the court and in the homes of the viewers,” says Darcey Rayner, Sponsorship Strategy, Integration & Activation, Toyota Motor North America. “The ultimate excitement is taking two lucky fans to the Bahamas for the all-star game. We can’t wait to host them for this amazing experience.”
This announcement comes after last night’s BIG3 Draft and as the league continues to gear up for its fifth season this summer, airing 28 hours of live games on CBS and Paramount+ throughout a 12-week season tipping-off June 18th in Chicago. For more information, please visit https://big3.com and follow @thebig3 on Twitter and Instagram.